Hats off to our Top Draw Team!

By Steffanie Vaugeois

Pop the Champagne! We’re two for two this month! Our Top Draw Team won creative awards at both the Advertising Club of Edmonton’s ACE Awards and the Muse Creative Awards.  Are we proud? You bet we are. We won the ACE Award for best Logo/Wordmark on Saturday, April 7th at the Shaw Conference Centre and […]

branding | Edmonton | News | SEO & Online Marketing | Social Media Marketing | UX Design | Web Design

Marketing in the Alberta Cannabis Industry

By Alexandria Morrison

Marijuana legalization comes into effect this summer, and with strict laws and regulations around marketing and advertising – many retailers and distributors have quite the challenge ahead of them. Alberta is set to launch up to 250 cannabis retailers once legalization is finalized, and a single company cannot own more than 15% of the total […]

Research | User Experience

What Are Personas and Why You Need Them

By Carissa Ng

Personas are fictional representations of your users/customers that lay the foundation for understanding users as people. They represent relevant behavior patterns and visualize customer research in context of your business. By talking to real people, personas are documents that can be a helpful framework used to make business decisions that replace assumptions about what people […]

Research | User Experience

Usability Testing 101

By Carissa Ng

Improving your user experience starts with user research. Understand user motivations and reactions to using your product through usability testing. I covered a few reasons as to why you should consider user experience research for your website. User testing can play an important role in understanding and improving the way users interact with your product. […]

Agency Work Life

Want to Work at Top Draw?

By topdrawinc

Top Draw believes that family comes first and we understand that “life happens.” We do our best to accommodate during tough times and value the opinions of our team members. In our developing industry, we’re always looking for fresh talent, new perspectives and solid teammates.


Google Partner B2B Marketing Event Highlights

By Carissa Ng

Diarmid Thomson, Head of Industry and Helen Edwards, B2B Google Account Manager shared best practices, tools, and strategies to leverage smarter digital advertising efforts at our Google Partner Event on September 20th.  Here are the main highlights from the event: The majority of decision makers will be millennials & Gen Z by 2020 B2B customers […]

User Experience

How To Solve Your Biggest Problems With a Journey Map

By Carissa Ng

  At the heart of every business is its customers. When businesses align their entire organization around its customers, they’re able to create exceptional and delightful experiences. As new technologies become more prevalent in customers’ day-to-day lives, interactions now also occur in more channels and platforms. This increases not only the opportunities, but also the […]